Background of the Study
Access to credit facilities is pivotal for economic empowerment, especially in rural communities where financial exclusion is prevalent. In Ankpa Local Government Area, Kogi State, inadequate awareness of available credit facilities remains a significant barrier to financial inclusion. Communication strategies play an instrumental role in bridging this information gap by disseminating relevant, timely, and accurate information to potential beneficiaries. Recent research highlights the effectiveness of tailored communication campaigns in promoting financial literacy and awareness of credit options (Adebayo et al., 2023; Musa & Ali, 2024). Employing diverse communication channels, including traditional media, community engagement forums, and digital platforms, can enhance awareness and uptake of credit facilities. Studies conducted in similar contexts suggest that participatory approaches, such as stakeholder consultations and focus group discussions, increase the relevance and impact of communication initiatives (Obi & Nwosu, 2025). By examining the unique socio-economic and cultural dynamics of Ankpa LGA, this study aims to identify effective communication strategies that address the challenges of limited awareness and access to credit facilities.
1.2 Statement of the Problem
In Ankpa LGA, a significant portion of the population remains excluded from formal financial systems due to limited awareness of available credit facilities. This exclusion hinders entrepreneurship, agricultural development, and poverty alleviation efforts (Eze & Bello, 2023). Despite various government and private sector initiatives aimed at improving access to credit, communication gaps persist, resulting in low utilization rates. The absence of targeted communication strategies that address the specific needs and preferences of the community exacerbates the problem (Umar & Akinola, 2024). This study seeks to address these gaps by examining the communication strategies that can effectively raise awareness of credit facilities and promote financial inclusion in Ankpa LGA.
1.3 Objectives of the Study
To identify the communication strategies currently used to raise awareness of credit facilities in Ankpa LGA.
To evaluate the effectiveness of these communication strategies in promoting access to credit facilities in Ankpa LGA.
To recommend improved communication approaches for increasing awareness of credit facilities in Ankpa LGA.
1.4 Research Questions
What communication strategies are currently used to raise awareness of credit facilities in Ankpa LGA?
How effective are these strategies in promoting access to credit facilities in Ankpa LGA?
What improved communication approaches can enhance awareness of credit facilities in Ankpa LGA?
1.5 Research Hypotheses
Current communication strategies significantly raise awareness of credit facilities in Ankpa LGA.
Effective communication strategies positively influence access to credit facilities in Ankpa LGA.
Improved communication approaches enhance financial inclusion and awareness of credit facilities in Ankpa LGA.
1.6 Significance of the Study
The study contributes to the understanding of communication's role in promoting financial inclusion in rural Nigeria. By identifying effective strategies for raising awareness of credit facilities, the research supports policymakers and development organizations in designing targeted interventions. These insights can help bridge the information gap, fostering greater access to credit and economic empowerment in Ankpa LGA. Furthermore, the study enriches the academic discourse on communication strategies for rural development and financial inclusion, providing a basis for future research.
1.7 Scope and Limitations of the Study
This research is confined to Ankpa Local Government Area, Kogi State, focusing on the communication strategies employed to raise awareness of credit facilities within the region.
1.8 Operational Definition of Terms
Communication Strategies: Planned approaches to conveying information effectively to target audiences.
Credit Facilities: Financial services that provide loans and other forms of credit to individuals or businesses.
Ankpa Local Government Area: A region in Kogi State, Nigeria, characterized by its rural economy and diverse cultural context.
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